Business Card as Film Negative

One had to hold this business card up to the light to read the contact information as if it were a film negative. Once handed out, people instantly started zooming in and out, composing pictures through the unexposed middle section of the translucent foil.

I always received great feedback on this creative card. It’s a shame I still have so many left. Shortly after I had them made, I decided to leave London and embark on a journey that took me eight years of travel—during which I didn’t exactly need a business card in anarcho-primitivist, permaculturist, activist, and, let’s admit it, hippie circles.