One had to hold this business card against the light to read the contact information as if it was a film negative. Once handed out, folks instantly started to zoom in and out composing a picture through the unexposed middle section of the translucent foil. I always got a great response to this creative card. It’s a shame i still have so many of it. Soon after i had them made, i decided to leave London and embark on a journey that took me 8 years of travelling, not exactly needing a business card in anarcho-primitivist, permaculturist, activist, and let´s admit it, hippie circles.
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